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Coca-Cola and the US news media can try to "spin" the original story however they want, but no amount of "spin" will change the fact that stating "Try to be less white" is racist.
My piece is a "cartoon" in the same vein as Charlie Hebdo cartoons. (Their "cartoon" offended me, but apparently some thought it was "funny" so, I too, can make cartoons that others might find offensive.) My piece is also free speech that is protected by the First Amendment of the U.S. Constitution.
I created this using GIMP 2.10.22.
The vintage images are from an Internet search. (See the side of my blog for links.)